LifeRegen was founded on the belief that your skin is part of a larger story. Our products are holistically-minded, fusing traditional botanical medicines and the latest scientific advancements to deliver you microbiome and skin barrier-friendly products that uplift, inspire, and transform.
founding story
shirly zeng
In an age where it can feel impossible to balance all of life’s seasons, LifeRegen was founded to help cultivate moments for self-care, self-love, and self-acceptance.
Inspired by a love of science and respect for her ancestral Chinese traditions, our founder, Shirly Zeng, sought to develop a holistic skincare & wellness brand that could leverage the time-honored botanicals that have been safely and reliably treating and nourishing skin for centuries, while also employing the latest scientific advancements to help those traditional medicines work even better.
Shirly found the key to her skincare dreams upon learning of the remarkable results being achieved by Dr. Xu, a pioneering innovator in cellular rejuvenation. In a daring move, Shirly reached out to Dr. Xu regarding the proprietary blend of natural ingredients being extracted via his patented process. She was later granted exclusive access to use Dr. Xu’s proprietary ingredient blends and processes in her skincare and wellness products. Soon after, LifeRegen was born...and the rest is legacy.
meet the team
Scientific Advisor
Dr. Barbara Krutchkoff, PhD
With a profound career spanning decades, Dr. Barbara Krutchkoff stands as a beacon of expertise and innovation in regenerative medicine and translational science. A celebrated figure in the biomedical field, Dr. Krutchkoff is renowned for her groundbreaking work at the intersection of stem cell research, regenerative medicine, and clinical trials. She earned her PhD in molecular biology and held prestigious fellowships, including one at the David Geffen School of Medicine at UCLA, where she made significant contributions to stem cell research.
Dr. Krutchkoff's influence extends far beyond academia; she has been instrumental in the development of pioneering medical devices and therapies that have transformed patient care. Her leadership roles, including as Executive Director in various scientific organizations, highlight her deep commitment to advancing translational medicine, where she has successfully bridged the gap between cutting-edge research and real-world clinical applications. She has also been a driving force behind numerous clinical trials aimed at developing regenerative treatments for patients with chronic conditions.
At LifeRegen, Dr. Krutchkoff’s deep knowledge of stem cell biology and regenerative processes plays a critical role in the formulation and scientific validation of the company’s groundbreaking products. Her work, rooted in both Eastern medicinal traditions and Western scientific rigor, reflects LifeRegen’s mission to harmonize ancient healing practices with modern science. Dr. Krutchkoff’s reputation in the scientific community as a forward-thinking innovator, along with her wealth of experience, ensures that LifeRegen’s products are both scientifically sound and revolutionary in their impact on skin and gut health.
Chief Science Officer
Dr. Jiqing Gou, PhD
Dr. Jiqing Gou is an internationally acclaimed scientist whose pioneering work has profoundly impacted the fields of plant science, molecular biology, regenerative medicine, and cellular rejuvenation.
With a career dedicated to advancing both the understanding and application of natural compounds in medical science, Dr. Gou's expertise spans qRT-PCR, plant stress regulation, bioinformatics, and the transformation of crops by genome editing. His innovative approach to biotechnology has led to significant breakthroughs in enhancing the therapeutic potential of traditional medicinal ingredients.Dr. Gou’s research into regenerative skincare at LifeRegen builds on the visionary work of Dr. Rongxiang Xu, a pioneer in potential regenerative cell (PRC) therapies.
Dr. Gou has played a critical role in refining and advancing Dr. Xu's formulations, which are grounded in centuries-old Eastern medicine. His work with proprietary blends such as black sesame oil, skullcap root, and beeswax has led to the creation of LifeRegen’s cutting-edge skincare and gut health products. By leveraging his deep understanding of molecular biology and bioactive compounds, Dr. Gou has optimized these blends to promote cellular rejuvenation and tissue repair, thus harnessing the body’s natural ability to regenerate.
A frequent contributor to scholarly journals, Dr. Gou's research has been published in esteemed scientific platforms. His focus on the integration of traditional Chinese medicine with modern biotechnology has not only enhanced the bioavailability of key compounds like baicalin and sesame lignans but has also unlocked new therapeutic potentials for conditions ranging from inflammation to neurodegenerative diseases. His leadership at LifeRegen ensures that the brand remains at the forefront of science-backed wellness solutions, merging Eastern traditions with Western innovations for transformative health outcomes.
President
Kevin Raulston
Kevin Raulston is Global President of lifeRegen and also owns Global Direct Partners, LLC a boutique consulting firm that has been helping business owners and C-Suite executives extend their businesses into foreign countries from the US and into the US from foreign countries for almost 20 years. Kevin has an exceptional record of achievement as an executive consultant in Direct Sales, eCommerce, Retail, and Franchise business models. Kevin also has over 20 years of corporate experience helping US and international businesses on four continents grow profitably as a CEO, President, COO, CIO, and VP of Sales & Marketing for brands selling between $5 million and $400 million annually.
Specializing in sales, marketing and profit improvements, Kevin is passionate about both customer and independent contractor experience and partners with Owners & C-Suite leadership as the keys to lasting success.
Kevin has his MBA from Rockhurst University and extensive ongoing education experience in finance, IT leadership, and process management at MIT, Harvard, and Villanova University.
Executive President of APAC
Mark Wang
Mark served in the Navy early in his career and held several
important positions, and during this time he went to the United State to receive warships trainings and successfully applied for Government Scholarship for Studying and graduated from the University of Warwick with master’s degree of Engineering Business Management. After retiring from the military, Mark had joined one of network marketing company in TW and became a top distributor, then he was the CEO of a firm to serve many network marketing companies to enhance the human value of the enterprise, effectively improve performance and team development, and achieve outstanding results.
Wang served as the Executive President of Greater China and
North America at Jeunesse Global, where he made a significant impact by pioneering initiatives that drove the region's performance from $300,000 per month to an astounding $100 million per month, ultimately achieving $1 billion in annual sales by the sixth year. Mark Wang’s extensive experience and
remarkable achievements make him an invaluable asset to LifeRegen, so he is an ideal leader to steer the company’s growth in the Asia Pacific markets. His visionary leadership and proven ability to drive market transformation will
undoubtedly contribute to LifeRegen's continued success.
Mark is a man of discipline, responsibility and generosity.
While he always prioritizes people, he firmly believes in achieving results as the ultimate goal in everything he does.
“My vision is to make Liferegen the definitive path to success for every entrepreneur, a beacon of opportunity and growth that stands
unrivaled.”
CFO
Joanna Cai
Joanna Cai has a background in engineering from China and earned an MBA in France. She has over 20 years of experience in finance and accounting. Joanna has assisted major asset holders in the U.S. and China with asset allocation and portfolio management, building strong personal and business relationships with them. She also has experience in financial planning and analysis, seeking debt and equity financing, and handling investor relations.
At LifeRegen, Joanna ensures the financial health of the company, including budgeting, cash flow management, and financial planning and analysis. She provides valuable recommendations on potential M&A targets and communicates the company's operations and financial reports to investors, ensuring they are informed about the company's performance.
As the CFO, she acts as a "spokesperson" between the company and its investors, ensuring that the company has sufficient cash flow during its growth and adequate office and production space.